The Brite Future Leads Generation Program takes the best of established lead generation programs such as ServiceMagic and Google Adwords and combines them into the perfect marketing plan for service companies.

• Vendors such as ServiceMagic have been providing these services for years but at a cost that is just too high
• Google Adwords often fails to target the right buyers geographically while eating away at your ad budget with worthless prospects

 

The solution is the Brite Future Leads Generation Program!

 

The problem with ServiceMagic

The leads are presented to 3 – 4 vendors

• You have to fight for every customer
• You are paying the fee whether you get the job or not

 

You are forced to compete on price

• Since you are paying the fee to bid, you don’t want to lose the customer

 

Too much overhead

• If you get 1 customer out of every 3 leads, your job overhead is 3x the fee

 

Lost profit or damage to your reputation

• You either lose part of your profit absorbing the fee costs
• Or, you pass it on to the customer who is paying too much
• This can potentially hurt your reputation

 

Complex fee structure based on job type

• For example, a plumber pays a different fees for a stoppage, or water heater installation, or a bathroom remodel, etc.

 

The problem with Google Adwords

Very few people click the paid ads

• Over 90% of people click in the “organic” search results

 

Too often your ad is met by “clickers” and not serious buyers

• People are researching and clicking every ad they see and the charges add up fast!

 

The ads are not tightly geo-targeted

• Our research has shown that ads for a “Davie AC” company are not effective in other areas like Coral Springs. Consumers have the impression that they are going to be paying travel time and will just click away.
• But your ad will be displayed and cost you money when clicked

 

The perfect marketing plan

1. Dedicated leads, no sharing

2. A simple fee structure - one fee regardless of job type

3. A much lower fee structure

• More profit for you
• Lower costs to your customer
• Which means happier customers and more referrals

 

4. You show up in the organic results for every area you service as if you had an office there

5. You only pay when a customer is serious enough to call you

 

An example

ServiceMagic fees for leads distributed to 3 – 4 vendors

	Residential		Business
Central A/C - Install	$ 42		$ 51
Central A/C - Service or Repair	$ 13		$ 17
Outdoor Mist Cooling System - Install	$ 13		$ 20
Outdoor Mist Cooling System - Repair	$ 9		$ 15
Refrigeration System - Install or Replace	$ 17		$ 26
Refrigeration System - Repair or Service	$ 13		$ 17
Swamp Cooler - Install or Replace	$ 19		$ 19
Swamp Cooler - Service or Repair	$ 13		$ 17
Window A/C Unit - Install	$ 7		$ 15
Window A/C Unit - Service or Relocate	$ 9		$ 15

 

Brite Future Marketing Fee for a DEDICATED lead - $14 - regardless of job type

With ServiceMagic, even if you could get 1 customer out of every 3 leads for a Central A/C service call, your true cost per lead is $39 for residential and $51 for business leads

 

The types of partners we accept for this program

Stable operations

Initiating your marketing campaign requires a significant investment in time and money. We can only team with companies who have been in business for at least a year and have the resources to be in operations for years to come.

Ability to cover all of Broward County

Again, given the investment that we make in setting up your campaigns, we typically only take on clients that can cover all of Broward County.

We will not compete against you. When we take on a client for a service sector, we will not take on another competing business as a client. You have exclusive rights to our services in that market area for your service.

We cannot lock ourselves out of a sector by slicing up the Broward service area which would possible cause us to lose a service provider who could handle the service volume.

 

The Process

1. We need to know the services that you want to target

2. We build a marketing campaign on our network of web properties (web sites, blogs, and other web 2.0 channels)

• Where we do not have existing web properties based on your trade, we will build them

 

3. It takes about a month for the properties to get indexed and ranked with the search engines, you can expect the calls to begin within this time

4. It takes about 2 to 3 months to hit full speed with a marketing campaign

• This is why we look for long-term partners